About AmiNIC
AmiNIC is an innovative deep-tech company developing and commercialising patented sensor technology for objective assessment of food quality.
In collaboration with leading universities, research organisations, and end users, we have created the Meat Quality Sensor (MQS), the first commercial application of our sensor technology platform, which continues to evolve.
Today, AmiNIC is continuously expanding both MQS and the underlying platform to new analytes and applications through research projects, partnerships, and industrial testing.
AmiNIC’s Board
Jesper Haugaard
Co-founder and chairman
Jesper Haugaard has held key positions such as CEO, board member, and chairman of renowned Danish companies including TDC, Dong, Bravida, ABB, Kamstrup, Delta, Force Technology, and Scape Technologies. Currently, he serves on the boards of Force Technology, Etas, Animal Control, Nielsen Car Group, and AmiNIC.
Peter Madsen
Board member
Representative for the investor Syddansk Innovation.
Peter has vast experience with scaling tech development start-ups.
Advisory Board
Kim Lauritsen
Financial Advisor
Kim Lauritsen is the director of FL Partners, a company that provides specialised guidance and sparring to tech and IT companies.
Roana de Oliveira Hansen
Associate Professor
Roana de Oliveira Hansen, an accomplished scientist and professor at SDU Sønderborg, holds a PhD in Nanotechnology. She played a pivotal role in establishing AmiNIC and has been instrumental in advancing the MQS to its present stage of development.
Photo: Sweet Lilli Photography
Operational Team
Photos: Sweet Lilli Photography
Jens Nielsen
CEO
Jens holds a master’s degree from Copenhagen Business School and has over 10 years of experience in product management and software development. He has led several successful B2B and B2C projects and is responsible for strategic development and customer experiences.
Mail: jn@aminic.dk
Simon O. Høegh
R&D Program Manager
Simon has a Cand.Polyt in Physics and Technology.
He is responsible for system testing and signal processing.
Mail: sh@aminic.dk
Maria Møllebjerg Pedersen
Marketing Project Leader
Maria has a PBA. in Digital Concept Development.
She is responsible for marketing and communication.
Mail: mmp@aminic.dk
Hossein Bitalebi
Software Engineer
Hossein has a Ph.D. and a M.Sc. in Computer Architecture.
Responsible for the software.
Lawrence Nsubuga
Development Engineer
Lawrence has a Cand.Polyt in Mechatronics and a PhD. in micromechanical sensors.
Responsible for binder and software adjustments.
Tatiana Marcondes
Industrial PostDoc
Tatiana has a Master’s in Physics and a PhD. semiconductor systems.
She is responsible for sensor-unit improvements.
AmiNIC’s Board
Jesper Haugaard
Co-founder and chairman
Jesper Haugaard has held key positions such as CEO, board member, and chairman of renowned Danish companies including TDC, Dong, Bravida, ABB, Kamstrup, Delta, Force Technology, and Scape Technologies. Currently, he serves on the boards of Force Technology, Etas, Animal Control, Nielsen Car Group, and AmiNIC.
Peter Madsen
Board member
Representative for the investor Syddansk Innovation.
Peter has vast experience with scaling tech development start-ups.
Advisory Board
Kim Lauritsen
Financial Advisor
Kim Lauritsen is the director of FL Partners, a company that provides specialised guidance and sparring to tech and IT companies.
Roana de Oliveira Hansen
Associate Professor
Roana de Oliveira Hansen, an accomplished scientist and professor at SDU Sønderborg, holds a PhD in Nanotechnology. She played a pivotal role in establishing AmiNIC and has been instrumental in advancing the MQS to its present stage of development.
Photo: Sweet Lilli Photography
Operational Team
Photos: Sweet Lilli Photography
Jens Nielsen
CEO
Jens holds a master’s degree from Copenhagen Business School and has over 10 years of experience in product management and software development. He has led several successful B2B and B2C projects and is responsible for strategic development and customer experiences.
Mail: jn@aminic.dk
Simon O. Høegh
R&D Program Manager
Simon has a Cand.Polyt in Physics and Technology.
He is responsible for system testing and signal processing.
Mail: sh@aminic.dk
Maria Møllebjerg Pedersen
Marketing Project Leader
Pba. Digital Concept Development
Mail: mmp@aminic.dk
Hossein Bitalebi
Software Engineer
Hossein has a Ph.D. and a M.Sc. in Computer Architecture.
Responsible for the software.
Lawrence Nsubuga
Development Engineer
Lawrence has a Cand.Polyt in Mechatronics and a PhD. in micromechanical sensors.
Responsible for binder and software adjustments.
Tatiana Marcondes
Industrial PostDoc
Tatiana has a Master’s in Physics and a PhD. semiconductor systems.
She is responsible for sensor-unit improvements.
AmiNIC’s story so far
Roana de Oliveira Hansen and Jeanette Hvam celebrating the win of Sønderborg Entrepreneurship Prize in 2017.
Origin and Development (2015-2018):
AmiNIC originated in 2015 from a research project within the Science Innovator programme, where PhD students Jeanette Hvam and Elizabeth Robertson identified inaccurate freshness assessment as a significant cause of food waste in meat and fish.
In 2016, in collaboration with Associate Professor and researcher Roana de Oliveira Hansen, a prototype was developed and a patent application was filed. In 2017, the work was recognised with the Sønderborg Entrepreneurship Award and an investment from LogiCon Nordic, enabling the development of a handheld sensor.
In 2018, AmiNIC received funding from Innovation Fund Denmark to strengthen the team and further develop the sensor technology. The company was formally established in collaboration with entrepreneur Jesper Haugaard.
Lawrence Nsubuga working with an older model of the handheld MQS.
Validation and Recognition (2019-2020):
In 2019, AmiNIC conducted validation trials on pork and tuna and entered collaborations with universities and research institutions. The work was recognised with the Agro Business Park Innovation Award.
In 2020, a breakthrough in the development of the chemical binder resulted in a more stable and applicable solution. The same year, AmiNIC participated in Danish Tech Challenge, contributing to additional funding and a strengthened market position.
At the R22 conference, Simon O. Høegh showcased the MQS to an engaged audience.
Expansion and Progress (2021-2022):
In 2021, AmiNIC conducted pilot tests with companies in the production and food service sectors and used feedback to refine the solution. Collaboration with industrial designers and food equipment specialists contributed to improving the sensor’s design.
In 2022, the sensor was presented at conferences and tested in real-life applications, increasing visibility and strengthening AmiNIC’s position as a modern and growing player in the food industry.
Testing the Meat Quality Sensor on a pork cutlet.
PRECISE and further development (2023- ):
In 2023, AmiNIC launched the three-year PRECISE project in collaboration with SDU, KIN Lebensmittelinstitut, Fraunhofer ISIT, Technische Hochschule Lübeck, and Hochschule Flensburg, supported by Interreg Germany–Denmark. The project focuses on further development, optimisation, and industrial testing of the sensor technology in close cooperation with partners.
Test with the fish binder.
Developing a fish binder:
In parallel, AmiNIC, together with the University of Southern Denmark, initiated a project supported by Innovationskraft 2025 (transition scheme) focusing on the development of a fish-specific binder. The binder targets trimethylamine (TMA), which appears early in fish spoilage and enables more precise assessment of freshness.
The project demonstrates how the same sensor platform can be expanded to new analytes and applications.
Sensor-Based Early Warning System for Airborne Fungal Spores in Greenhouses
In the GUDP project, AmiNIC contributed to the development of a sensor-based early warning system for detecting airborne fungal spores in greenhouses. The system enabled a reduction in pesticide use, minimised plant and resource waste, and supported more sustainable production through early and precise detection.
AmiNIC ApS
+45 28 14 20 35
Jernbanegade 57
5500 Middelfart
Denmark
CVR: 40139265
AmiNIC ApS © 2023







